For the vast majority of medical communications programmes, message delivery depends on speakers, whether they be key opinion leaders or company marketing or scientific leads. In these cases, efficient and effective delivery of messages relies on the most fallible of current technologies – the human being!
Speaker preparation is therefore perhaps the most important part of event evolution. Our speaker preparation is notoriously thorough – from the moment the faculty is agreed, Pilkington Naylor begins a close liaison with each speaker taking them through the contracting process to develop a talk that is pitched appropriately for both sponsor and audience.
